Protection from Misrepresentation

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Changed on: 01.10.2021

When foods are assessed for misleading information and labelling, each sample is an individual case, excluding product lines. A minor change in packaging -- e.g. changing the colour, font size or leaving out an image -- may alter the visual appearance of the product completely. Assessments relating to consumer misrepresentation – which may include many different aspects -- can present a challenge, even for experts in some instances, as the legal framework limits can be exhausted in terms of advertising and marketing purposes.

A working group "Misrepresentation, Labelling" has been organised as part of the official assessment process to discuss such issues on a wider basis and support sound, scientific assessments.